Lucía
Peschiera

I live between the idea and the set. Over 15 years I've led hundreds of productions for brands like Google, Swarovski, Bimba y Lola, Inditex and Belcorp, across fashion, beauty and lifestyle, from the first reference to the final file.

Everything starts with the image. For me visual quality isn't a finishing touch, it's the filter every decision goes through: casting, light, styling, set and edit. If it doesn't look right, it isn't finished.

I'm the one who makes things happen. I build the team, the plan and the budget, and keep everyone moving in the same direction. Years of shoots have given me a trusted network of photographers, stylists, set designers, studios and suppliers, so I can put the right crew together fast and make every euro work harder. When something goes wrong on set, I solve it.

AI is part of my method, not an add-on. I design workflows where it runs through the whole production: concept and moodboards, image and video creation, the bridge between client and team, and the way we communicate. The result is more speed and less waste, with the same taste.

I work in English and Spanish with international teams, and I care about the people I work with as much as the result.